People starting out as an affiliate marketer usually realize that they need an affiliate marketing strategy. Unfortunately the affiliate marketing strategy often adopted is to promote their affiliate link anywhere and everywhere they can think of and send those who click on it directly to the website of the affiliate merchant.
Quite simply – that is the worst affiliate marketing strategy you can possibly have.
Let’s discuss why that is the case.
At first, you may be inclined to say – what’s wrong with that affiliate marketing strategy? After all, I earn a commission on every sale that is made. True enough – but now take a look at the long-term implications.
Firstly, the long-term benefit of your referral goes to the merchant, not you. Although you earn a commission, he will have gained a subscriber to his/her list and so can market other products to that person, over and over again. In other words, although you made the effort and earned an initial commission, you will not get a single cent for all those future sales.
Secondly, the large percentage of the people who click on your link and go the merchant’s sales page will not buy the product. A conversion rate of 2% for sales pages is regarded as a creditable effort so that means 98% of those people you sent to the merchant will not buy. However, you can be pretty certain that the merchant will have a way of capturing their email addresses. He may not get all of them but those he does get will then receive future offers and may become future customers. His customers – not yours!
So adopting that affiliate marketing strategy will result in you missing out big-time.
So the lesson to be learned is, whatever else you do, capture your visitors email address. Offer them a free product or service to entice them to give you that all-powerful email address.
Suddenly your strategy takes on a different complexion altogether. It might go something like this…
- You set up a blog or website and offer a free download in return for the visitors email address. The download can take many different forms – ebook, report, video, audio – just make sure that it is on a theme related to the product you are promoting
- Send the sign-ups to a thank you page that confirms their subscription and refers them to their email for their download link. However, at the foot of this page you also encourage them to continue by clicking on a link which is, of course, your affiliate link to the product your are promoting.
Can you see the powerful difference?
Your new affiliate marketing strategy results in you beginning to build a list. You still pick up commissions from your referrals but you now have the opportunity to:
- promote your affiliate link over and over again in a variety of ways
- build a relationship with the subscriber to earn their trust so they often buy your recommendations.
- promote not just ONE product, but many products over time, all earning you commissions
- learn more about your subscribers so that you can tailor your offers to give them what they want
So now you are warned – avoid that worst affiliate marketing strategy where you simply promote your affiliate links. Instead, be a smart affiliate marketer and adopt the strategy of list building and promoting your list.